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The official logo of the Bob & Skeleton World Championships 2020 was presented as part of the Altenberg Hiking Day on May 1, 2018. The World Cup logo was designed by the agency Müllerwerbung in Geising, under strict criteria of the international association and main sponsor of the World Cup BMW. From now on, the … Weiterlesen …

Hashtags have become an important part of online communication. Key words and short phrases have – well chosen – a high recognition value. A small group of the World Cup organizing committee had set itself the task of creating a hashtag that, on the one hand, has this high recognition value and on the other … Weiterlesen …

The organizing committee for the 2020 World Cup met last year for an intensive meeting in Bad Schandau to conduct the previous season with four international competitions. on the ENSO ice channel. In addition to looking back, the focus was also on the coming season, with the World Cup as the highlight. Optimizations of arrival … Weiterlesen …

World Cup ambassador Francesco Friedrich defends his World Championship title in the 2-man bobsleigh in Whistler – at the same time, the World Championship bob for the 2020 World Championships in Altenberg will be won at the Geisinger carnival parade. While Francesco Friedrich saves his World Championship title in the 2-man bob, Geising saves the … Weiterlesen …

On 15 May 2019, key decision-makers in the field of sport met at the ENSO Ice Channel to coordinate for next year’s World Championships in Altenberg. Participants were representatives of Infront (marketers of media and sponsorship rights for sporting events), the Bobsleigh and Sledge Association for Germany (BSD), the world association IBSF and the wintersport … Weiterlesen …

The year 2019 is very much in the spirit of World Cup communication. The World Cup organisers were already represented at various events and were busy advertising. At the official start of the hiking season in Altenberg and the Maifest in Possendorf, the upcoming World Championships in Bobsand & Skeleton as well as at various … Weiterlesen …

Jens Morgenstern übernimmt am 1. Juni 2019 die Geschäftsführung der Wintersport Altenberg (Osterzgebirge) GmbH (WiA). Der 53-Jährige löst Matthias Benesch ab, der zum Rennrodel-, Bob- und Skeletonverband für Sachsen e.V. (RBSV) wechselt. Morgenstern trägt damit künftig die Verantwortung für den Betrieb und die Vermarktung des ENSO-Eiskanals im Altenberger Kohlgrund, der als eine der anspruchsvollsten Kunsteisbahnen … Weiterlesen …